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THE
STRATEGIC ADVANTAGE
(click
here to return to the Client
Overview)
Since
contracting TKCS to design their call centre system, AgCall
has added considerable value for their clients. AgCall has
profited both from cost savings associated with administration
and communication, as well as from generating new business
with their improved service offering. More specifically, the
TKCS system:
Creates
Workplace Efficiencies:
- In
generating and managing lead lists... lists from multiples
sources are easily merged, edited and filtered, significantly
decreasing the time needed to build a lead list.
- In
data entry... automated processes and well designed
scripts have simplified data entry and decreased errors.
Producer accounts are rolled over from year to year, building
an account history and eliminating the need to re-enter
information.
- In
communication... the automation of data entry and reporting
has eliminated communication costs in addition to speeding
up the entire process.
- In
reporting... most reports are generated automatically
and distributed to AgCall in a "client-ready"
format that has reduced the need to re-format and interpret
the data. By increasing the speed of communications, clients
can respond quickly to producer concerns.
Gathers
Reliable Market Intelligence:
- Generates
historical information about producers and crop production
- Compares
predicted product use to actual sales
- Predicts
optimal production and inventory levels
- Estimates
overall market share
- Identifies
opportunities for new product use
- Predicts
market readiness and acceptance of new products
- Identifies
concerns about products
Stimulates
Product Sales:
Chemical manufacturers have accurate information and may respond
by:
- Ensuring
dealers carry appropriate inventory levels
- Offering
sales incentives
- Introducing
new products to dealers
- Contacting
producers that have dealer or product concerns
Provides
Better Customer Service:
- Displays
market information from previous visits, increasing the
effectiveness of the tele-measurement, and demonstrates
a coordinated effort
- Utilizes
"smart screens" which coordinate the flow of the
tele-measurement calls and collection of relevant and specific
market information
- Allows
filtering of leads, ensuring a diversity of producer input
and prevents a follow-up call to producers that do not wish
to be contacted
Better
Manages Human Resources:
- Draws
upon the knowledge and availability of farm based tele-measurers,
regardless of their location in Canada which benefits AgCall
and their clients with continuity of seasonal employees
- Tests
the effectiveness of initial training, and ensures continued
improvement in performance
- Allows
the use of temporary employees for data entry
- Audits
the performance of field sales representatives and tele-measurers
System Overview
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