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CLIENT
OVERVIEW
AgCall
is an agricultural services company specializing in product
promotion and market research for several multi-national agricultural
chemical companies. AgCall coordinates field representatives
in rural Canada and the United States, who introduce new products
and reinforce existing ones, stimulate product demand, and
gather significant market intelligence.
Using
the custom database system designed by TKCS, field representatives
submit data remotely to a centralized collection system. Custom
created reports are forwarded to AgCall and subsequently,
their clients the chemical manufacturers. Using information
presented in the reports, the chemical companies are better
able to establish market size, stimulate demand, estimate
market share, and predict production needs. The chemical companies
also use the feedback to assist dealers with sales orders
and product delivery, and to motivate them to respond directly
to clients requirements.
"We
are constantly challenged to keep improving and we think
our latest innovation is a winner. We have now computerized
our tele-marketing program such that our tele-marketers
remain farm based but can also offer the advantages of increased
speed in data collection and reporting. The tele-marketers
input the information they glean directly into their own
computers and are able to generate reports that can be faxed
directly to our clients..... This innovation allows us to
continue our farm-based farmer contact programs, with the
added advantages of call centre technology."
- Gord
Butcher, President of AgCall
The
Strategic Advantage
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